Information Services Firm Offers Valuable Employee Development Program

At Hanover Research, an information services firm in the Washington, DC, area, executives such as Chief Revenue Officer Jennifer Vaziralli are dedicated to fostering analysts’ career growth. Her client solutions team presented details on its career paths and work responsibilities at a company-wide “lunch and learn” program. These informative sessions draw participation from Hanover Research’s Washington, DC, headquarters and its satellite location in Charlottesville, Virginia.

At the session, employees learned about how client solution analysts engage with clients to learn about clients’ project needs and desires. The client-facing team collaborates with the firm’s content experts to fulfill project requirements. In addition, client solutions is responsible for maintaining customer satisfaction and looking for opportunities to expand client relationships.

This program is one way the company demonstrates its commitment to employee development, which helps them retain a talented workforce. As the Harvard Business review explained in a recent article, many high achievers look for jobs at least one time per year. By focusing on internal development, companies can motivate those ambitious employees to seek internal opportunities and grow meaningful careers without switching employers.

Washington Business Journal Ranks Hanover Research

Founded in 2003, Hanover Research helps organizations better understand their clients and markets. The Washington Business Journal recently recognize Hanover Research as the DC area’s 16th fastest growing company in its 2014 Fast 50 rankings. In particular, the WBJ commended the firm for its consistent expansion since its founding in 2003.

In placing Hanover Research as No. 16 on its list of fastest-growing companies, the publication noted the company’s comprehensive staff of analysts, which includes statisticians, survey experts, and researchers. Today, Hanover employs nearly 300 people and serves more than 900 organizations in 30 different industries.

Since acquiring its first customer in 2005, Hanover Research’s revenues have grown an average of 78% per year. Hanover provides unlimited custom research for an annual, fixed cost. While clients pay only once per year, they may tap into Hanover’s team of researchers, survey experts, analysts, and statisticians as often as they wish, developing deep and collaborative relationships with teams that are focused on delivering actionable insights quickly and affordable.

The Washington Business Journal is the leading provider of business data and news for the Washington, D.C. area, and publishes in a variety of formats, including a website and weekly print edition. The Journal’s list of fasting-growing companies consists of 50 firms drawn from both the public and private sectors and has been published continuously for the last 18 years.

Key Benefits of a Brand Audit

Information services firm Hanover Research, located near Washington, DC, provides research solutions to help companies maximize the effectiveness of their brand. The seasoned leadership team at Hanover Research features Jennifer Vaziralli, who serves as Chief Revenue Officer. Conducting brand audits is one of the Washington, DC, area firm’s key solution areas.

A brand distinguishes a company in the marketplace and conveys a firm’s strategic direction. All companies need periodic brand audits to ensure their brand reflects its continued evolution. Typically, a brand audit involves evaluation of a brand’s current state to determine which elements work well and which may need refreshing. Brand audits may assess a company’s strategy and mission, along with audience demographics. In addition, audits can review core elements of a brand identity, such as taglines, logos, colors, and voice. Those who conduct a brand audit often recommend changes to a company’s image to bring it in line with up-to-date design and messaging trends.

When pursuing a brand audit, companies may also benefit from analytical measurement of brand perception among target audiences. This approach can empower companies to reposition their brand effectively and boost brand awareness.

St. Jude Researches Pediatric Cancer Genomes

With locations around the globe, including Washington, DC, Hanover Research provides market research and support for both commercial businesses and non-profit organizations. Using a fixed annual fee, the firm can provide customized information services to its clients, working side-by-side with them to ensure the best results. Hanover Research’s Washington, DC office is also philanthropic, making regular contributions to charities, including St. Jude Children’s Research Hospital.

St. Jude was founded 1962 by the late entertainer Danny Thomas. Since then, the organization has brightened the lives of the thousands of children who have received treatment at the hospital. St. Jude is recognized as one of the best children’s cancer hospitals in the nation, with advanced research such as the Pediatric Cancer Genome Project being conducted in conjunction with the Washington University School of Medicine in St. Louis. Among the PCGP’s findings have been genes responsible for cancers like low-grade gliomas and medulloblastomas, a rare form of childhood leukemia, as well as possible cures for retinoblastomas and others. The research represents a breakthrough in genome mapping to uncover how genetic mistakes lead to childhood cancer.